The York firm has given itself what it does for so many ­ namely a complete rebranding.

That includes a change of logo, which is now in the shape of a pyramid.
Dawn Worcester-Jameson, sales executive for the company based in Walmgate, said: "It is our way of expressing the quantum leap we have made in the services we offer."

"At one time much of our work was specialising in leaflet distribution into local newspapers. Now we recognise that our clients, often companies with specialist products and services need to address a specialist market."

"That means that gold button sellers need to be perfectly matched with gold button buyers all over the country. This may involve broadening out the marketing to include national publications."

She said that the company was also able to offer those firms who wanted to reach local or even parochial customers a targeted household-by-household or village-by-village distribution.

"By distribution we don´t mean only leaflets and brochures, which we can even design and print if needed, but also samples of products which we will deliver, followed by quality assurance checks that they have reached their destination."

Why a pyramid shape? "Because we are far more multi-faceted than ever we were. "